Sheboygan, Wis. (Jan 28, 2004)VPI's new resilient rubber flooring products offer an ideal choice for customers looking for a higher-value flooring than those currently available.

"A customer-driven focus underpins all our activities and strategies," explains Jeremy Williams, General Manager of VPI's Floor Products Division. "Customers were unhappy with their current options and wanted us to see if we could help. We feel our new offering, coupled with superior delivery service and quality, addressed all their needs." Williams points out the new rubber flooring line is priced to make it a more practical choice for those fighting tough budget constraints.

VPI's rubber flooring is available in more than 40 colors and seven product families, which include Decorative Slate, Decorative Hammered, Sports, Harsh Environment, Classic Raised Round and Square, Decorative Rolled, and Deck Point. Each product family offers solutions to varying needs: Decorative Slate is suited to high-traffic walkways, Deck Point is the best application for water and moisture areas, while Sports flooring is ideal for locker rooms and arenas.

Rubber, which is an excellent resilient and slip resistant option, is a natural choice for dampening noise. It's also flexible and easy to install. It features a forgiving surface which helps reduce injuries and body stress, making it a superb choice for schools, offices, convention centers, health care and day care environments. All product families exceed ADA guidelines for static coefficient of friction and can support loads up to 1,000 PSI.

With the new rubber flooring line, VPI is even more of a "one-stop shop." How does the new line impact buying choices for architects, specifiers, contractors or installers? Williams adds, "Being a one-stop shop makes specification easier and more efficient for everyone, and that's our goal."

VPI is well known in the industry for its exceptional standard of quality control for all products. Jim Breitenfeld, VPI's Marketing Manager, points out, "Customers buy VPI products because of our positive reputation as being a leader for high quality products, precision sizing and dependability. Our rubber flooring line is ideal for many of our target markets and applications, and it complements our existing product mix, giving our customers a full-line product offering." VPI also now offers Stair Treads, Nosing, Stringers and Risers.

For more information regarding VPI Corporation's full range of flooring products and services visit www.vpiflooring.com or call 800-874-4240.

—End—